A national poster competition brief by Feel Good Drinks via the Don't Panic website – the brief was to raise awareness of Feel Good Drinks, and make the nation feel good! Key points to include were that people needed to know the brand name, what the drinks look like and that the drinks are full of tasty goodness. The communication needed to be unique, memorable and very feel good.
I focused on the fruity part of the drink and produced simple icons based on the different ingredients used throughout the range. I then created random patterns of fruit exploding from the bottles. The idea behind a fruit pattern was that it could be easily adapted to a range of media, from iphone backgrounds to facebook headers.