Cropster – Year in review social campaign
Overview
A multi-slide Instagram carousel series designed for Cropster, highlighting the major performance statistics achieved by customers using Cropster Cafe and Cropster Roast for the year.
The approach
To make customer achievements digestible and visually engaging, I created a continuous-flow carousel layout connected by a looping graphic line. The design integrates custom character illustrations, technical icons and bold data callouts to showcase metrics like machine downtime, inventory accuracy and workflow savings.
